About Us - Clear Academy provides Clear, Concise and relevant training

Gavin Lawrence

Managing Director and founder

Gavin has a broad and comprehensive knowledge of Bacs processes and the Direct Debit Scheme from systems and software to rules, regulations and tips to improve collection rates.

This knowledge culminated in writing the Bacs Accredited Clear Direct Debit Training course in 2009.

Gavin is frequently asked to speak on the subject of Direct Debit and Bacs best practice at various conferences and events. Every client that Gavin has worked with has provided incredibly positive feedback on the approach and quality of service, with information always delivered with boundless enthusiasm and good humour.

Gavin has previously worked at Direct Debit Ltd and Experian Payments.

“Despite all the problems that we threw at Gavin, he couldn’t do enough for us.”
“Friendly and approachable, Gavin impressed from the first conversation”
“Gavin also offered to be on the end of an email or phone if we had any more questions going forward, of which (inevitably) there were several – and each time he's given us a quick and helpful response.”

Clear Academy is built on the simple principle that information is only of use if it is clearly understandable and can be used to deliver the desired result.

Things that are important to the way we work are:

· Thorough qualification of the organisations that we work with and their aims

· Knowledge, expertise and understanding of our sector

· A passion for making complex and technical subjects simple, relevant and easy to understand

· Ongoing pursuit of the best possible levels of service.

If you have ever struggled to get an answer about Direct Debit, then we are the organisation to call. We can help you by:

· Ensuring Direct Debit scheme compliance

· Maximising the number of people who will pay you by this method

· Making sure your processes keep the cost of collections to a minimum

· Allowing you to concentrate on your core business

Our expertise comes from many years of helping clients in a variety of different sectors including:-

· Local and Central Government, Charities, Membership and Not For Profit Organisations, Retail and Leisure, Debt Management and recovery, Banking, Finance and Insurance, Telecommunications, Manufacturing, Professional Services.

Projects we have helped with have included

· Implementing Direct Debits

· Auditing Direct Debit and Bacs processes

· AUDDIS migration

· Implementing PDD (Paperless Direct Debit)

· Promoting and marketing Direct Debits

· Tackling fraud and complying with KYC rules

· Reducing failed set ups, unpaid items and errors

· Implementing new software systems

If your organisation could benefit from help in any of these or other areas of your set up then please see our Direct Debit Training course details or Direct Debit Consultancy sections for more information on what we offer.

Debbie Lane

Marketing Director

Email Debbie

Debbie joined us at the beginning of October 2011. She has previously held roles within Marketing, Sales, Market Research,

Business Information, Training and Forecasting. She has worked at a number of companies during her career and been based in the

UK, Ireland, Spain, Denmark and Sweden. Most recently Debbie worked as Marketing Manager for Novo Nordisk Ltd, a Danish owned

Pharmaceutical company where she was responsible for co-ordinating the marketing effort across Northern Europe.

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